Culture. Harmony. Energy.
Celebrating cultural icons such as Brian McFarlane, Bunji Garlin and Wendy Fitzwilliam for their national contributions. Promoting the harmony of gender equity through balanced relationships based on partnership rather than power struggles. Diffusing the energy of the nation’s youth by giving them a voice and a place to air their views on social issues.
These three elements come together to seamlessly create the natural phenomenon of CHÉ Magazine. Like a lump of coal pressurized into a precious diamond stone CHÉ came into existence as a direct result of the global economic meltdown which forced widespread downsizing.
With this vacuum created in the labour market I saw the opportunity to create something that could meaningfully occupy ambitious young persons adversely affected by the global meltdown and enable them to create something unique that’s been lacking in the media industry in terms of an issues oriented magazine which dissects popular culture from a gendered perspective.
From the minute that we are born the first thing that someone asks is, “Is it a boy or a girl?” Our gender is our master status and also weighs on how we negotiate the world around us. Men and women are different; they have different and complementary roles, attitudes and communication styles and I believe that if we stop to understand these differences it would help us to understand one another.
With this in mind our print and online publications target politically conscious, upwardly mobile adults aged 21-35. Persons who are on a quest for knowledge yet whoare also aware that survival in modern society requires a well rounded individual who take care of the holistic being. Therefore, we touch on issues ranging from social issues, entertainment news, fashion features and inspirational articles to cater to the growth of the intellectual, physical and spiritual being.
I believe that you come into a space to improve it, and after interacting with our content our readers should walk away edified, inspired, entertained, educated and more confident about being tomorrow’s innovators, leaders and trendsetters.